Valgroup develops bottles with recycled resin for Kraft Heinz Brazil

One of the largest food and beverage companies in the world, Kraft Heinz, has teamed up with Valgroup – one of the largest producers, processors and recyclers of plastic – to use packaging made from PET PCR (post-consumer recycled resin) in its portfolio of the Heinz product line in Brazil.

The development of this new packaging relies on Valgroup’s expertise. Valgroup is a pioneer in the implementation of bottle-to-bottle recycling technology in PETR PCR food grade resin in Brazil. As it is a product without the addition of additives or preservatives, the project required a quality PET PCR resin to ensure the integrity of the product’s flavor, smell and color.

For Valgroup, participating in this project reinforces its commitment to sustainability. The company has a strong ESG positioning, such as being NET ZERO by 2040, neutralizing carbon emissions and recycling the equivalent of 100% of the amount of packaging produced in the company’s entire portfolio, effectively contributing to the circular economy by removing plastic waste from the environment.

“For more than 45 years in the market, we have become one of the largest plastic producers and recyclers in the world and have made commitments to the environment and society, acting in an ethical and transparent way. Innovation with disruptive technologies in recycling is part of a journey that began many years ago, in a company that has always had sustainability in its DNA”. – declares Eduardo Berkovitz – Director of Institutional Relations and Compliance at Valgroup.

The Sustainability Coordinator, Tatiane Anjos, and the Valgroup Project Manager, Pedro Godoy, also talk about how the use of the material brings different socio-environmental benefits such as the promotion of the circular economy of plastic, positively affecting the networks of recyclable material collectors for the creation of recycled raw materials, and the importance of a quality resin to keep a bottle (such as the Kraft Heinz bottle), with ideal color, shine, and transparency to bring the same quality that customers are used to.

“Valgroup works daily with solutions designed to support sustainable economic development. We invest on innovation in products, processes, equipment, and services, always with technology and sustainability. With our quality recycled resin, it is possible to maintain the appearance of the premium bottle, color and brightness, enhancing the most important aspects of the Kraft Heinz product, without losing the visual aspect of the product and preserving its original characteristics. After all, when we talk about Kraft Heinz, quality is outstanding”. – explain Tatiane Anjos and Pedro Godoy.

The use of material with a percentage coming from recycled sources has been used for Heinz ketchup packaging since November of this year.

About Valgroup

For more than 45 years in the market, Valgroup has become one of the largest plastic producers, transformers and recyclers, with operations in Brazil Spain, United States, Italy, Mexico and Uruguay, with more than 6 thousand employees in 39 plants. A consolidated company, with the purpose of elevating quality of life through the development of innovative and sustainable solutions, in search of leadership in the plastic packaging market in the Americas and recognition as a reference in circular economy, being one of the first companies in the world to sign the Global Commitment to the New Plastics Economy.

About Kraft Heinz

The Kraft Heinz Company is driving a transformation through its purpose “Let’s make life delicious”. Consumers are at the center of everything the company does. With net sales of approximately $6.9 billion in Q4 2020, Kraft Heinz is committed to growing its iconic and emerging food and beverage brands on a global scale. The company has leveraged scale and agility to unleash the full

power of Kraft Heinz through a portfolio of consumer-facing product platforms. Made up of global citizens, the company is dedicated to making a sustainable and ethical impact on the world while helping to feed people in healthy and responsible manner. Learn more about the Kraft Heinz Company’s journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.